Phoenix GO Bond - Yes on 1-4

We needed catchy creative to explain the extensive list of projects voting yes on 1-4 would be able to fund through authorized bonds. Through video, display ads, and a website, Measures 1-4 all passed with over 60% of the vote. On this project, Uplift Campaigns created display ads, a website, and short videos to explain the benefits of voting yes. We featured Phoenix firefighters and city officials to act as endorsers of the measures and had them deliver top points in short form videos. The 30 second video is voiced by the firefighter that stars in the video, and the 15 second videos feature the Phoenix Mayor and a Phoenix City Councilwoman.