Online Demo Week
Newchip’s Online Demo Week is a week-long event that highlights its portfolio companies to a global audience of investors, entrepreneurs, and industry leaders. The event presents companies via a linear, live stream format, and an on-demand video showcase throughout the week. A typical Demo Week features over 125 companies and is close to 35 hours of video. The event also features pre-recorded panel discussions that are edited for the broadcast along with branded video content to act as breaks between videos.
I was the project lead for Online Demo Week. I scheduled the entire program to the minute, I did a majority of the graphic design and written messaging, and all of the video editing for the event. I created the entire brand imaging for Online Demo Week in November 2020. I distributed the final event showcase after the event. I collaborated with the marketing team to promote the event on a repeating, four-week campaign schedule.
I was a part of eight Online Demo Weeks and led five, beginning in March 2021: September 2020, November 2020, January 2021, March 2021, May 2021, July 2021, September 2021, and November 2021
